Schema markup, also called structured data, is a standardised way to describe your store's content in a format that search engines and AI shopping assistants can reliably read. In Expose, schema helps explain things like your business details, produc

<h2 data-pm-slice="1 3 []" id="isPasted">What is a schema?</h2>Schema markup, also called structured data, is a standardised way to describe your store&apos;s content in a format that search engines and AI shopping assistants can reliably read.In Expose, schema helps explain things like your business details, products, FAQs, store navigation, and other important storefront content. You can think of it as a clear label that tells AI systems exactly what each page is about, so your store is easier to understand, surface, and recommend in relevant searches.<hr>INFOExpose measures how complete and useful your store data is through the Overall Agentic Search Score in Scoring.<hr><h2 id="why-schema-matters-in-expose">Why schema matters in Expose</h2>Expose is built around helping your store become easier for AI-driven discovery systems to understand. When your schema is more complete, your store can present clearer signals about who you are, what you sell, and how your site is organised.Inside Expose &gt; Scoring, your score is broken into the categories that matter most:<ul><li>Brand Identity</li><li>Site Structure &amp; Navigation</li><li>Content &amp; Media</li><li>Products</li><li>Actions &amp; Capabilities</li></ul>These categories show how well your store data is structured for AI systems. A higher score usually means fewer gaps in the information Expose can publish to your storefront.<h2 id="what-schema-looks-like-in-the-app">What schema looks like in the app</h2>Expose shows schema in practical, store-focused sections instead of asking you to work with raw technical setup.For example, when you open a category such as Site Structure &amp; Navigation and click View Scoring, you may see schema types like:<ul><li>Website</li><li>Breadcrumb List</li><li>Item List (Collection)</li><li>Item List (Search)</li></ul>Each of these helps explain a different part of your storefront. The View schema button lets you inspect the schema Expose is generating, and some items may be marked Auto-optimised when Expose is already handling them for you.<h2 id="how-expose-helps-you-improve-schema">How Expose helps you improve schema</h2>If Expose finds missing information, it points you to the exact area that needs attention.For example, under Brand Identity, you may see Organisation with a Fix missing values button. Opening that view shows a table with:<ul><li>Field</li><li>Value</li><li>Status</li><li>Update type</li></ul>From there, you can either:<ul><li>Click Edit value to add information directly in Expose</li><li>Click Edit in Shopify when the value is managed in your Shopify store settings</li></ul>This makes schema improvement much easier because you do not need to guess what is missing. Expose tells you which fields are incomplete and where to update them.<hr>TIPIf you want the fastest score improvement, start with categories that show Improve Score and fill in obvious missing business or contact details first.<hr><h2 id="when-schema-becomes-live-on-your-store">When schema becomes live on your store</h2>Reviewing scores and filling in missing values is only part of the process. To publish Expose schema on your storefront, you also need to enable the app in your Shopify theme.In Shopify, go to Sales Channels &gt; Online Store, open the theme editor, then open app embeds and turn on the Expose slider.<hr>WARNINGIf the Expose app embed is not enabled, your schema may appear complete inside the app but not be published on your live storefront.<hr><h2 id="quick-answer">Quick answer</h2>Q. What is a schema in simple terms?A. It is a structured label that helps search engines and AI shopping assistants understand your store content correctly.<hr>Q. What kinds of store content can schema describe?A. In Expose, schema can describe business details, products, FAQs, website structure, breadcrumbs, collection pages, search pages, and other storefront information.<hr>Q. Do I need to write schema myself?A. No. Expose helps generate and organise it for you, shows it through View schema, and highlights missing details through Improve Score and Fix missing values.<hr>Q. How do I know if my schema needs work?A. Check Scoring. If a category is below 100%, Expose will show Improve Score so you can review and fix the missing information.

What is a schema?

Your Overall Agentic Search Score in Expose > Scoring is calculated by analysing the structured data across your store and comparing it against what an AI-optimised store should have. In simple terms, Expose checks whether your store includes the bus

<h2 data-pm-slice="1 3 []" id="isPasted">How Expose calculates your score</h2>Your Overall Agentic Search Score in Expose &gt; Scoring is calculated by analysing the structured data across your store and comparing it against what an AI-optimised store should have.In simple terms, Expose checks whether your store includes the business, product, content, navigation, and action data that helps AI-driven shopping systems understand your storefront clearly. The more complete and accurate that data is, the higher your score.<hr>INFOYour score is shown at the top of the Scoring page as the Overall Agentic Search Score, with a percentage breakdown underneath in the Categories section.<hr><h2 id="what-expose-checks">What Expose checks</h2>Expose reviews several schema areas that affect how well your store can be understood by AI systems:<ul><li>Brand Identity &#x2014; organisation name, logo, contact details, and return policy</li><li>Content &amp; FAQs &#x2014; FAQ schema and article or blog content</li><li>Content &amp; Media &#x2014; images and media metadata</li><li>Site Structure &amp; Navigation &#x2014; website schema, breadcrumbs, and item lists</li><li>Actions &amp; Capabilities &#x2014; buy actions and search actions</li><li>Products &#x2014; product and product group schema</li></ul>Each area contributes to your overall score. Missing, incomplete, or unclear data in any of these areas can lower the percentage you see in Scoring.<hr>NOTEOn the current Scoring screen, you will see category cards such as Brand Identity, Content &amp; Media, Site Structure &amp; Navigation, Products, and Actions &amp; Capabilities. Expose uses these visible scoring sections to show where your biggest gaps are.<hr><h2 id="how-the-category-scores-affect-the-total">How the category scores affect the total</h2>Each category is scored separately, then contributes to your Overall Agentic Search Score. A strong overall score depends on having complete data across your store, not just in one area.For example:<ul><li>If Site Structure &amp; Navigation is complete, that category may show 100%.</li><li>If Brand Identity is missing business contact details, that category may show a lower score and reduce your total.</li><li>If product or content-related schema is incomplete, those gaps also pull the overall score down.</li></ul>This is why a store can look strong in one category but still have an overall score below 100%.<h2 id="how-to-see-what-is-lowering-your-score">How to see what is lowering your score</h2>1. Open Scoring -&#xA0;In Expose, open Scoring. At the top of the page, you will see your Overall Agentic Search Score. Scroll down to the Categories section to review each category&apos;s percentage.2. Check category actions -&#xA0;Each category card shows the next action based on its score:<ul><li>View Scoring appears when the category is already complete.</li><li>Improve Score appears when Expose has found missing or incomplete data.</li></ul>3. Review the detailed breakdown -&#xA0;Click View Scoring or Improve Score to open the category detail page. Expose will show the schema types included in that category.For example, under Site Structure &amp; Navigation, you may see:<ul><li>Website</li><li>Breadcrumb List</li><li>Item List (Collection)</li><li>Item List (Search)</li></ul>Use View schema if you want to inspect what Expose is generating for that part of your store.4. Fix missing values -&#xA0;If a category is below 100%, Expose highlights the schema type causing the gap. For example, under Brand Identity, you may see Organisation with a Fix missing values button.When you open it, Expose shows a table with Field, Value, Status, and Update type so you can see exactly what is missing.5. Update the missing information -&#xA0;From the missing values list, you can:<ul><li>Click Edit value to add information directly in Expose</li><li>Click Edit in Shopify when the value is managed in your Shopify store settings</li></ul>Once those gaps are filled, the affected category score can improve, which can also increase your overall score.<h2 id="why-scores-go-down">Why scores go down</h2>Your score usually drops when Expose cannot find important structured data, or when the data it finds is incomplete. Common examples include:<ul><li>Missing telephone number or social profiles in Brand Identity</li><li>Incomplete product information in Products</li><li>Missing breadcrumbs or item lists in Site Structure &amp; Navigation</li><li>Weak or incomplete content signals in your store content</li><li>Missing action markup that helps AI understand shopping or search actions</li></ul><hr>TIPIf you want the fastest improvement, start with the category cards showing the lowest percentage and use Improve Score to fix the missing items first.<hr><h2 id="quick-answer">Quick answer</h2>Q. Is the score based on just one page?A. No. Expose analyses structured data across your store, then combines those findings into category scores and an Overall Agentic Search Score.<hr>Q. Do all categories affect the total score?A. Yes. Each category contributes to the overall result, so missing data in any category can lower your score.<hr>Q. How do I know exactly what is missing?A. Open Scoring, then click Improve Score on any category below 100%. Expose will show the schema type, missing fields, and whether you should use Edit value or Edit in Shopify.<hr>Q. Does a 100% score mean everything is live on my store?A. Your score reflects how complete your store data is in Expose. To publish that schema on your storefront, you also need the Expose app embed enabled in your Shopify theme.

How does Expose calculate your score?

A score of 100% in Expose > Scoring means every scoring category is fully populated with accurate, verifiable data. In other words, Expose can find the store information, product details, content signals, and storefront setup it needs to generate com

<h2 data-pm-slice="1 3 []" id="isPasted">What does 100 mean?</h2>A score of 100% in Expose &gt; Scoring means every scoring category is fully populated with accurate, verifiable data. In other words, Expose can find the store information, product details, content signals, and storefront setup it needs to generate complete schema across your shop.<hr>INFOYour progress appears at the top of Scoring as your Overall Agentic Search Score. Scroll down to Categories to see which areas still need work.<hr><h2 id="how-to-work-towards-100">How to work towards 100%</h2>1. Complete your brand identity -&#xA0;In Scoring, look for the Brand Identity card. If it is below 100%, click Improve Score.On the detail screen, Expose shows the schema type causing the gap, such as Organisation. Click Fix missing values to review the missing fields.Focus on completing your organisation details, including your business address and contact points. In the missing values table, Expose shows each Field, its current Value, its Status, and the Update type.<ul><li>Use Edit value when the field can be completed directly in Expose.</li><li>Use Edit in Shopify when the value comes from your Shopify store settings.</li></ul>Common gaps here include contact details such as Telephone and Social Profiles.2. Add FAQs to your store&apos;s FAQ page -&#xA0;If you want FAQ schema to appear, add real customer questions and answers to your store&apos;s FAQ page. This helps Expose detect structured FAQ content that supports your store&apos;s visibility in AI-driven shopping and search experiences.Make sure your FAQ content is published on the storefront page customers can visit, not just drafted internally.3. Complete your product information -&#xA0;Your Products category depends on complete product data. Make sure your products include:<ul><li>Product names</li><li>Descriptions</li><li>Images</li><li>SKUs</li><li>Pricing</li></ul>If product information is missing or incomplete in Shopify, Expose may not be able to generate complete product schema, which can prevent a perfect score.4. Enable Expose in your theme -&#xA0;Even if your values are complete in the app, you still need to enable the Expose storefront output in your Shopify theme.Open the Shopify Theme Editor, then:<ol><li>Open the app embeds icon</li><li>Find Expose</li><li>Turn on the Expose slider</li></ol>This allows Expose to publish the schema it has prepared for your storefront pages.<hr>WARNINGIf the Expose app embed is not enabled, your storefront may not publish the schema even if your score inside the app looks complete.<hr>5. Review the scoring breakdown regularly -&#xA0;Return to Scoring at any time to see exactly what still needs attention.Each category card shows one of two actions:<ul><li>View Scoring when that category is already complete</li><li>Improve Score when Expose has found missing or incomplete values</li></ul>Open the category detail page to see the schema types included in that score and use View schema if you want to inspect what Expose is generating.<h2 id="what-to-check-first">What to check first</h2>If you want the quickest path to 100%, start with the categories that are not yet complete in Scoring. In many stores, the fastest improvements come from filling in missing Brand Identity details and checking for incomplete product information.<hr>TIPUse the Improve Score button on the lowest-scoring category first. A small number of missing fields can sometimes unlock a noticeable score increase.<hr><h2 id="quick-faq">Quick FAQ</h2>Q. Does 100% mean my store is perfect?&#xA0;A. It means Expose has found complete data across all of its scoring categories and can verify the information needed for strong schema coverage.<hr>Q. Can I see exactly what is missing?A. Yes. Open Scoring, then click Improve Score on any category below 100%. Expose shows the missing fields and whether to use Edit value or Edit in Shopify.<hr>Q. Why am I still below 100% if some categories are complete?A. Your Overall Agentic Search Score depends on all categories together. One incomplete category, such as Brand Identity or Products, can keep the total below 100%.<hr>Q. Do I need to keep checking Scoring?A. Yes. The Scoring page is the best place to monitor your current percentage and see exactly which fields still need attention.

How to get to 100?

When a field is marked as sourced from Shopify, the value lives in your Shopify store rather than inside Expose. Expose reads that information directly from Shopify so your schema stays aligned with what is actually in your store. Because of that, yo

<h2 data-pm-slice="1 3 []" id="isPasted">Why this happens</h2>When a field is marked as sourced from Shopify, the value lives in your Shopify store rather than inside Expose. Expose reads that information directly from Shopify so your schema stays aligned with what is actually in your store.Because of that, you cannot change Shopify-owned values with Edit value in Expose. Instead, Expose shows Edit in Shopify for fields that must be updated at the source.<hr>INFOIf a field comes from Shopify, Expose treats it as read-only in the app and pulls in the latest store data the next time your Overall Agentic Search Score is calculated.<hr><h2 id="how-to-tell-whether-a-field-is-editable-in-expose">How to tell whether a field is editable in Expose</h2>In Expose &gt; Scoring, open the relevant category and review the field list.<ul><li>If you see Edit value, you can enter the value directly in Expose.</li><li>If you see Edit in Shopify, that value is managed in your Shopify store.</li></ul>On the Scoring page, the Data Source column helps you confirm where a value comes from. It shows whether the field is sourced from Shopify, automated by Expose, or entered through the app itself.<hr>NOTEYou may also see tables that include labels such as Field, Value, Status, and Update type. These help you identify what is missing and whether the change needs to be made in Expose or in Shopify.<hr><h2 id="where-to-update-shopify-sourced-fields">Where to update Shopify-sourced fields</h2>If the value is empty or incorrect, update it in your Shopify admin first. Common places to check include:<ul><li>Store details &#x2014; your business name, address, and contact information in Settings &gt; Store details</li><li>Products &#x2014; product titles, descriptions, images, SKUs, and pricing in Products</li><li>Policies &#x2014; return, shipping, and privacy policies in Settings &gt; Policies</li><li>Navigation &#x2014; menus and link lists used for breadcrumb and site structure schema in Online Store &gt; Navigation</li></ul><h2 id="what-happens-after-you-update-shopify">What happens after you update Shopify</h2>1. Update the value in Shopify -&#xA0;Open the relevant area in Shopify and save the corrected information.2. Return to Expose scoring -&#xA0;Go back to Scoring in Expose and review the affected category, such as Brand Identity, Products, or Site Structure &amp; Navigation.3. Wait for the next score calculation -&#xA0;Expose will pick up the updated Shopify value the next time your score is calculated.4. Confirm the field status -&#xA0;Reopen the field list and check whether the Status now shows the value as complete.<hr>TIPIf you are trying to improve a low score quickly, start with categories that show Improve Score, then use Edit in Shopify wherever Expose indicates the value comes from your Shopify store.<hr><h2 id="quick-answer">Quick answer</h2>Q. Why is the field read-only in Expose?A. Because the field is owned by Shopify, not Expose. Expose reads it directly from your store to keep your schema accurate.<hr>Q. Can I override a Shopify value in Expose?A. No. If the field is marked as sourced from Shopify, you need to change it in Shopify admin instead.<hr>Q. When will my update appear in Expose?A. After you save the change in Shopify, Expose will use the new value the next time your score is calculated.<hr>Q. How do I know where a field comes from?A. Check the Data Source column on the Scoring page. It shows whether the value comes from Shopify, is automated by Expose, or was added in the app.

FAQs

What is a schema?

How does Expose calculate your score?

How to get to 100?

Why can't I edit data where the source is Shopify?